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About Us

Alexander Ancher is an Amsterdam-based company. Originally started with a hairwax for men out of a passion for men's care, quickly becoming one of the best rated hairwax in one of the biggest platforms in The Netherlands. In 2021 House of Savage acquired Alexander Ancher to help bring out its true identity. Today Alexander Ancher brings a complete collection for men and women, savagely chasing and going after what they desire. Designed for those who always keep moving in every season.

House of Savage helps brands find their true identity.
On the road to achieving your dreams, you must apply discipline but more importantly consistency. Because without commitment you will never start, but without consistency you will never finish. Welcome to Alexander Ancher, the House of Savage.

Our mission
Our mission is to empower and equip individuals who embrace the thrill of pushing boundaries and challenging the norm. We provide a curated selection of products that embody the essence of audacity, adventure, and unbridled passion.


Our Commitments:


1. Uncompromising Quality: We source and offer the highest-quality products that can withstand the most extreme conditions, ensuring your gear never holds you back from your next adrenaline-fueled adventure.


2. Empowering the Bold: We believe that living life on the edge is a courageous choice. We aim to inspire and support our community in pursuing their passions fearlessly, whether it's in sports, fashion, or beyond.


3. Sustainability in Adventure: While we celebrate the savage and extreme, we also recognize our responsibility to the planet. We are committed to sustainable practices in production and packaging, minimizing our environmental impact as we enable your adventures.


4. Cultivating a Tribe: We're more than just a webshop; we're a community of daring individuals who share a common love for the savage and extreme. We foster a culture of inclusivity, mutual support, and camaraderie.


5. Pushing Limits Ethically: As part of our commitment to ethical business practices, we work closely with our suppliers and partners to ensure fair wages and safe working conditions, supporting the global workforce that helps bring your dreams to life.


Join us on this relentless journey as we embrace the savage and extreme lifestyle. Together, we'll conquer the uncharted, redefine limits, and live life at its most exhilarating. Welcome to a world where your passion meets its match, Welcome to House of Savage.